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June 28, 2023

The Debora Effect

After suffering a life-altering brain injury 7 years ago, mountain bike enthusiast Debora DeNapoli’s life would never be the same again. Finding profound healing in the one place she was warned never to return to - the trails - The Deborah Effect demonstrates the true essence of mountain biking: pure, unadulterated joy.

June 12, 2023

TRACKSIDE: STEVE PEAT’S EVOLUTION IN THE SANTA CRUZ SYNDICATE

Trackside, the latest Shimano Originals short film by Anthill Films, uncovers the winning formula of one of the greatest downhill mountain bike teams of all time: the Santa Cruz Syndicate. After struggling with retiring from racing, legend and Head Coach Steve Peat continues to steer the ship into a new format this season while preserving the Syndicate's secret sauce.

April 21, 2023

The Engine Inside Official Trailer is out now

Coming Summer 2023, The Engine Inside tells the stories of six everyday people from all over the globe who reveal the unique power of the bicycle to change lives and build a better world.

April 11, 2023

Announcing: The Engine Inside

Coming Summer 2023, The Engine Inside tells the stories of six everyday people from all over the globe who reveal the unique power of the bicycle to change lives and build a better world.

March 6, 2023

Lando Steezy

Leo Smith is a bodge job. And a proud one at that. Hailing from the streets of Manchester in the North of England, Leo—known to his thousands of Instagram followers as @Landosteezy—is a self-proclaimed helper of the people. Forging his own path in the bike industry, Leo is creating space in the sport for everyone.

February 16, 2023

Ride Your Damn Bike (It's Good For You... And The Planet)

During the 200 years since its invention, the bicycle’s popularity has ebbed and flowed. For almost a century, we’ve suffered the unforeseen consequences of car-consumed culture. But now, because of a global pandemic, the transformative power of the bike is starting tot take hold.

September 7, 2022

Off The Clock with Greg Minnaar

Downhill’s most decorated rider, Greg Minnaar, a.k.a. “The Goat”, got off to a slow start in the 2022 UCI DH World Cup series. Finishing up the first round, Greg headed back to Morzine in the French Alps to fine-tune his bike, body, and mind for the remainder of the season.

August 28, 2022

Path less Paved - Ocate

Path Less Paved: Ocate, New Mexico. Shimano’s latest Originals short film shows us how an open-mind can help us find common ground in the unlikeliest of places.

August 23, 2022

This Is Home: Marine Cabirou

Reaching the top step of the UCI Downhill World Cup circuit is no mean feat. Staying there? Even harder. But for one of the world’s fastest downhill MTB racers, Marine Cabirou, injury and setback are all just part of the sport—one that’s worth pursuing in order to unlock her full potential.

August 22, 2022

Jackson Goldstone: This Is Home

Many mountain bike athletes start their careers early, honing skills well before the first signs of adolescence. Then there’s Jackson Goldstone. The Squamish, B.C. youth shot to stardom in 2010 when a homemade video of him riding, jumping, dropping, and spinning his balance bike on the way to kindergarten went viral. Since then, Jackson has risen to the top tiers of the sport, already demonstrating a signature style in mountain bike films and competing on the international stage, shoulder to shoulder with some of the best racers and freeriders in the world. Talent has played a large part in Jackson’s extraordinary riding ability, but so has his hometown of Squamish. With one of the most densely packed trail networks on the planet right outside his door, Jackson can challenge himself in any mountain biking discipline he chooses, every day of the year. Whether whipping out jump lines with his friends or pinning long, rugged downhill descents to eclipse his personal record, Jackson always rides to have fun. He thinks you should, too.